We are seeking an experienced and commercially driven Director, F&B Marketing to lead marketing strategies that drive revenue growth, customer acquisition and brand engagement across our portfolio of hotel restaurants, specialty dining outlets and banqueting operations.
This role will play a key part in developing ONYX Dining, driving integrated marketing initiatives and working closely with cross-functional teams to deliver measurable business results.
Key Responsibilities
•Develop and execute F&B marketing strategies and annual plans to drive revenue growth, customer acquisition and repeat business across the portfolio.
•Lead integrated marketing campaigns, promotions and new restaurant launches to increase customer traffic, reservations and revenue.
•Drive ONYX Dining marketing initiatives, cross-outlet promotions, customer engagement and loyalty programmes.
•Oversee digital marketing, social media and performance-driven campaigns to maximise customer conversion and marketing effectiveness.
•Develop strategic partnerships, brand collaborations, media relations and influencer marketing initiatives to expand market reach.
•Collaborate with F&B Operations, Commercial, Brand and hotel teams to ensure marketing initiatives align with business objectives and brand standards.
•Manage marketing budgets, evaluate campaign performance and optimise return on marketing investment.
•Lead and develop the F&B Marketing team, driving collaboration, innovation and commercial performance.
•Bachelor's degree in Marketing, Business, Hospitality Management or a related field.
• Extensive experience in hospitality, restaurant or lifestyle marketing, including senior leadership responsibilities within a multi-outlet or multi-brand environment.
•Proven track record in developing marketing strategies and campaigns that deliver measurable revenue growth and customer acquisition.
•Strong understanding of F&B operations, digital marketing, customer engagement, partnerships and promotional effectiveness.
•Excellent analytical, strategic planning, budget management and stakeholder management skills.
•Strong leadership, communication and interpersonal skills, with excellent command of written and spoken English.
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